Michelin IMSA Insider: When Performance Drivers Partnership
Photo: Michelin The smiles were a touch bigger in the Michelin camp at IMSA’s ‘State of the Sport’ address last October. It made sense. The announcement that IMSA and Michelin had agreed to a ten-year extension , keeping Michelin as the ‘Official Tire’ of the series, was about far more than racing Eighteen manufacturers. One tire supplier. No other racing series in the world offers that kind of proving ground with so many different platforms. And Michelin understands the opportunity goes beyond racing when the manufacturers see the performance of the tire with their race cars. “They’re extending that performance beyond the track and into their production models, carrying it into real ‑ world settings at their performance driving schools,” said Derek Beneteau, OE Brand Marketing at Michelin. “Then that trust at the track is what gets us into the conversation when they’re developing the next generation of vehicles.” Lexus is...