Second Asian WEC Round “Not a Priority” for Genesis
Photo: Andrea Lorenzina/DPPI A second FIA World Endurance Championship round in Asia is “not a priority” for Genesis according to Magma Racing team principal Cyril Abiteboul, with the Korean automaker’s focus set on exposing the brand into new markets, primarily in Europe. Genesis, in its first year of sports car racing competition, has been making steady gains in results since its debut in April’s season-opener at Imola, while also increasing its brand activation at circuits. While Silverstone will make its series return next year as part of an expanded nine-round championship, Abiteboul dismissed any strong desire to push for a home race in South Korea, it’s largest market, or potentially in China, where Genesis launched in 2021. “It’s not a priority for us,” he told reporters at last month’s 24 Hours of Le Mans. “The current footprint of the championship is actually very consistent with where we need to expand as a bra...