Photo: Mike Levitt/IMSA IMSA opened its 2026 season with significant momentum at the 64th Rolex 24 at Daytona, posting gains across nearly every on‑ and off‑track metric. From TV viewership to digital engagement to record attendance at Daytona International Speedway, the event delivered several new milestones. Daytona International Speedway reported its highest-ever Rolex 24 attendance, drawing more than 180,000 fans over four days. On television, NBC’s network coverage averaged over 1.1 million viewers. “In all aspects, the 64th Rolex 24 at Daytona was an all-time event,” said IMSA President John Doonan. “I’m humbled, honored and blown away by the incredible efforts of our staff, teams, manufacturers, drivers, partners, our teammates at Daytona International Speedway and most of all our fans, who contributed in so many ways to what was a record-setting WeatherTech Championship race at Daytona and start to our 2026 IMSA season.” IMSA’s digital and social platforms also saw subs...